Write your title last - Writing your final introduction and conclusion - Part I. Research and writing: from planning to production

A manual for writers of research papers, theses, and dissertations, 7th edition - Kate L. Turabian 2007

Write your title last
Writing your final introduction and conclusion
Part I. Research and writing: from planning to production

Your title is the first thing your readers read; it should be the last thing you write. It should both announce the topic of your report and communicate its conceptual framework, so build it out of the key terms that you earlier circled and underlined (review 9.2). Compare these three titles:

Risk

Thinking about Risk

Irrational but Systematic Risk Assessment: The Role of Visual Imagination in Calculating Relative Risk

The first title is accurate but too general to give us much guidance about what is to come. The second is more specific, but the third uses both a title and subtitle to give us advance notice about the keywords that will appear in what follows. When readers see the keywords in a title turn up again in your introduction and then again throughout your report, they're more likely to feel that its parts hang together. Two-part titles are most useful: they give you plenty of opportunity to use your keywords to announce your key concepts.

At this point, you may be so sick of your report that you want nothing more than to kick it out the door. Resist that impulse; you have one more important task.