Step 3 – Brainstorm
After you brainstorm a topic, take a break. Then come back to your brainstorming record. Decide if you collected sufficient material. If you have enough ideas, then move on. If not, repeat the idea generation process or consider using a structured idea-generation technique.
Through brainstorming, you might discover that you need to do more research, redefine your audience, or reframe your theme. Particularly when working on a difficult problem, you may have to cycle back and forth between research, brainstorming, and theme definition.