Step 4 – Organize
Consider how you will capture the readers’ attention at the beginning of a document. Here are possible approaches:
· Ask a question
· State a startling or interesting fact
· Share a pithy quotation or aphorism
· Link to a current event, recall a past occasion, or foretell a coming incident
· Tell a short story or relevant analogy
Link the initial part of your message to your readers’ interests or needs. Help your readers believe that the document will provide value for them.