Writing FAST - Jeff Bollow 2012

And so...
Sharpen the speed of the read
Tweak

Tweaking is the fine art of making your words glow. Making them so gripping and so magnetic your reader can’t help but keep reading.

Only then can you shoot that lightning bolt out from the words on your page...

...like THIS!!!

[Imagine a bolt of lightning shooting out of this page and into your brain right now.]

Make sense?

(Wouldn’t it be great if I actually could shoot a lightning bolt out of the page into your brain? Boy, that sure would help you grasp the goal. Oh, well. Guess I just have to wait for technology to catch up to me... again.)

Look. You got here.

You’ve barreled through some major milestones. So let’s not drop the ball now.

Keep moving quickly.

Don’t over-think, and don’t let yourself get into such a hyper-critical state that you can’t keep moving forward.

Remember the rule: Don’t get stuck.

Feel the ride, and keep moving.

In the next chapter, we’ll look at dozens of ways to grab those eyeballs and keep your reader hooked.

For now, get a sense of the flow.

We’re about make it fly.