Writing FAST - Jeff Bollow 2012

Capture your idea in 5 easy steps
Capture your idea
Focus

So let’s make a quick list of steps for capturing your idea. Do this list in this order. And really do it.

1. See what you’ve got.

You may already have your idea. If you do, don’t complicate it. Skip to #5. But if it’s not clear, crisp, original, compelling and interesting to you (honestly), then:

2. Look beyond the obvious.

Ask yourself what you’re really trying to say. Is this thought leading somewhere else? Somewhere you’re hesitant to go? Think about it. Then:

3. Brainstorm a new list of ideas.

Don’t judge or think or steer. Create an enormous list of every possible approach to your idea. Take as much time as you need! Let yourself go. Scan the list, and look for the one that jumps out at you. Then:

4. Take it to its conclusion.

Don’t settle for the first nuggets your brain gives you. Ask yourself what about this idea is compelling. Follow that train. Let the idea spark ideas, and lead you to the exact idea you want to express. You’ll know it in your bones when you hit it. And then:

5. Write it down in one single sentence.

As clear and sharp as possible. Not a giant extended sentence that goes forever. One short, brief sentence that represents the essence of the idea you’re trying to express.

This whole process could take days, or weeks, or more! In fact, right now, your brain is working on ideas you’ve put into motion years ago. The Idea Factory never closes.

Or, it could take less than a minute. Sometimes you just know. Don’t over-complicate it. Remember, the point is simple. Give yourself a foundation upon which to build.

When you’ve got it, you’ve got it. When you don’t, come back to this list, and play. Let the Factory do the work.