100 ways to improve your writing - Gary Provost 2019

Use examples
Eleven ways to make people like what you write

This book is full of examples. I say that something is true, and then I show you an instance of it being true. Because this is a teaching book, many of the examples are long. But examples are usually short in writing. Often they are tacked on to the end of a general statement. They do a lot of work, and they impress readers. Examples are used to back up your statements. They clarify your generalizations and help to prove that you are right. Finally, they show the reader what, exactly, it is that you’re talking about.

Below is an example from Weight Watchers that shows how I helped prove a point I’d made about foot care.

Most nonspecialists don’t know much about foot care and that can lead to trouble. For example, Jed Norin’s bone spur was originally misdiagnosed as a wart by a general practitioner.