Provide useful information - Eleven ways to make people like what you write

100 ways to improve your writing - Gary Provost 2019

Provide useful information
Eleven ways to make people like what you write

Useful information is information that has “service value.” That means readers can do something after they read what you have written. They might bake a cake because you gave them a recipe, or they might start getting in shape because you gave them directions for ten exercises. Useful information is often nothing more than a list of organizations, dates, addresses, or routes. It’s not the kind of thing that marks the writer as the next Tom Wolfe, but it is the kind of thing that will make your writing saleable.