100 ways to improve your writing - Gary Provost 2019

Create a strong title
Eleven ways to make people like what you write

A good title will make people curious. Instead of “The Marketing of Italian Cuisine,” try “How to Sell a Meatball to Your Mother.”

A good title is a guide. Revealing something about your content separates the appropriate readers for your story from those who would have no interest in it. “A Football Rivalry” is too broad. Use “The Army-Navy Game: A Gridiron Fight for the Honor of the Corps.”

A good title is short. Don’t write, “Investigative Techniques and Conclusions Concerning the Proposal to Extend Client Services.” Write, “Results of the Client Survey.”

A good title hints at the limits of information in the story; that is, it suggests the slant. Don’t write, “How Sports Enriched My Religious Life.” Write, “A Christian Looks at Baseball.”

A good title should reveal information, not hide it. Don’t write, “Tips on an Important Purchase.” Write, “Six Ways to Save Money Buying a House.”