On Writing Well - William Zinsser 2001Introduction Part I Principles 1 The Transaction 2 Simplicity 3 Clutter 4 Style 5 The Audience 6 Words 7 Usage Part II Methods 8 Unity 9 The Lead and the Ending 10 Bits Pieces Part III Forms 11 Nonfiction as Literature 12 Writing About People 13 Writing About Places 14 Writing About Yourself 15 Science and Technology 16 Business Writing 17 Sports 18 Writing About the Arts 19 Humor Part IV Attitudes 20 The Sound of Your Voice 21 Enjoyment, Fear and Confidence 22 The Tyranny of the Final Product 23 A Writer’s Decisions 24 Write as Well as You Can Sources Index