Practical models for technical communication - Shannon Kelley 2021

Conclusion
Proposals and short reports

Success in all types of short reports, including proposals, depends on your ability to inform your audience or justify change. Make communication choices that support your purpose for the particular document type. Study the situation of your user and communicate accordingly. Craft a message that fits within the expected parameters for that type of document so the user can easily understand it.

When you effectively create proposals and short reports, you can save users money and demonstrate your expertise. In Roy’s case, he can gain the approval of his boss, help his company, and show that he’s motivated and competent at solving problems. You, too, can demonstrate your ability to solve problems by creating convincing proposals and short reports that make it easier for those in charge to act.