Writing FAST - Jeff Bollow 2012

And so...
Why you hate writing
The setup

Know this, once and for all. Writing is not hard. It is not the painful challenge you think it is.

It’s only painful and challenging when you’re fighting it. When you’re working against the process.

You won’t hate writing when it’s fun.

You’ll tend to write well when you enjoy it.

And you’ll only write brilliantly when you tap into it.

Writing well is a simple matter of tapping into the Idea Factory, and then harnessing what comes out of it, and shaping that into effective communication.

In the next chapter, we’re going to take an in-depth overview of the FAST System. You’ll see the exact process that allows you to do it, quickly and easily.

And then you’ll love writing as much as the woman at the start of this chapter.

Just don’t snicker at the ones who still struggle, okay?

You were there once, too, y’know.