Writing to Persuade: How to Bring People Over to Your Side - Trish Hall 2019

Preface

Lessons from my story

Becoming a writer

Becoming an editor

Running Op-Ed

Dealing with celebrities

What’s your story?

Finding your voice

When to go personal

Winning people over

Know your audience

You like dogs? So do i!

Play on feelings

The power of empathy

Don’t argue

Tips on writing

Tell stories

Why facts matter, even when they don’t

Focus. Be specific. Prune. And kill the jargon

Coming up with ideas

How to please editors

The psychology of persuasion

We believe what we believe

The power of moral values

What really changes people

Coda: Go forth!

Acknowledgments